Beverage Industry provides an in-depth look at the U.S. beer market and its 2021 performance. In addition to a category overview, this annual report offers detailed performance, insights and new product releases from five key beer segments: domestics, imports, craft, hard cider and flavored malt beverages.
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants. Continue reading
Analysts note that the craft beer market has rebounded following challenging years, but caution the segment still should be wary of competitive segments. Continue reading
For the U.S. beer market, the road to recovery is showcasing the determination of major players. For domestic brewers, competition from non-traditional segments prompts exploration. Continue reading
For the U.S. flavored malt beverage market, including hard seltzers, analysts are seeing ambiguous product attributes drive consumers to the beer category. Continue reading
As consumer preferences shift, imported beers’ growth streak could be challenged. However, brewers tap into key consumer trends to combat deceleration. Continue reading
Improved taste profiles coupled with health and wellness, help non-alcohol beer reach a deeper consumer market. Continue reading
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